Cookies
On our website, we use cookies. These are small files that the browser automatically creates and stores on your device (laptop, tablet, smartphone, etc.) when you visit our site. Cookies do not harm your device, nor do they contain viruses, trojans, or other malware. The cookie stores information related to the specific device used. However, this does not mean that we are immediately aware of your identity.
The use of cookies serves to make your experience with our website more pleasant. For example, we use so-called session cookies to recognize that a user has already visited certain pages on our website. These cookies are automatically deleted after leaving our site. Additionally, we use temporary cookies that are stored on the device for a specified period to increase ease of use. When the user visits our site again, it will automatically recognize that they have been here before and remember their entries and settings so that they do not need to be entered again.
On the other hand, we use cookies to statistically record and analyze the usage of our website in order to optimize our offer (see point 5). These cookies allow us to automatically recognize when you return to our site. They are deleted automatically after a defined period.
The data processed by cookies is necessary for the purposes mentioned above to protect our legitimate interests and those of third parties pursuant to Art. 6 (1) (f) GDPR. Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your device or so that you are notified before a new cookie is created. Please note that disabling cookies completely may result in some functions of our website no longer being usable.
Analytics Tools
The tracking measures listed below and used by us are carried out based on Art. 6 (1) (f) GDPR. With the tracking measures we use, we want to ensure that our website is designed to meet requirements and is continuously optimized. On the other hand, we use tracking measures to statistically record the use of our website and evaluate it to optimize our offer. Such interests must be considered legitimate under the above provision. The respective purposes of data processing and categories of data can be found in the respective tracking tools.
a) Google Analytics
For demand-oriented design and continuous improvement of our pages, we use Google Analytics, a web analytics service provided by Google Inc. (https://www.google.com/intl/en/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”). In this context, pseudonymous user profiles are created and cookies are used. The information generated by cookies about your use of this website, such as:
Browser type and version
Operating system used
Referrer URL (previously visited site)
IP address
Access time
is transmitted to Google servers in the USA and stored there. The data is used to analyze website usage, compile reports on website activity, and provide other services related to website and Internet use for market research and demand-oriented design of these web pages. This information may also be transferred to third parties if required by law or if third parties process the data on behalf of the company. Under no circumstances will your IP address be merged with other data held by Google. IP addresses are anonymized to prevent assignment (IP masking). You can refuse the use of cookies by selecting the appropriate settings in your browser; however, please note that if you do this, you may not be able to use all functions of this website. You can also prevent the collection of data generated by cookies and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on.
b) Google Adwords Conversion Tracking
We also use Google Conversion Tracking to statistically record and evaluate the use of our website to optimize it. Google Adwords sets a cookie on your device if you have visited our website via a Google ad. These cookies expire after 30 days and are not used for personal identification.
Social Media Plug-ins
To increase our visibility, we use social plugins from the social networks Facebook and Instagram on our website pursuant to Art. 6 (1) (f) GDPR. The underlying advertising purpose should be considered a legitimate interest under the GDPR. Responsibility for data protection-compliant operation lies with the respective provider. Integration of these plugins is done using the so-called two-click method to better protect visitors of our website.
Facebook: Our website uses Facebook social media plugins to customize their use. For this, we use the “LIKE” or “SHARE” buttons. This is an offer from Facebook. When you access a page of our website containing such a plugin, the browser establishes a direct connection to Facebook servers. Information is transmitted directly to the Facebook server and stored there.
Instagram: Our website uses Instagram social plugins (“plugins”) provided by Instagram LLC. When you access a page on our website containing such a plugin, the browser establishes a direct connection to Instagram servers. Information is transmitted directly to an Instagram server in the USA.
